Want to get your organization good publicity, but don't think you have anything newsworthy? Think again!
Sometimes news lurks beneath the surface, or just may not be obvious to you and your top people. Maybe there's a human interest story surrounding your business that you've overlooked.
That's why Swordfish Communications has created News Angler. Based on the theory that everyone has something interesting to say, News Angler is our process of fishing for information about your company, your people, your services and even your clients, then synthesizing that intelligence, and coming up with one or more story "angles" that will appeal to the media and their audiences.
We cast a wide net. Maybe it's a case study about a satisfied client in an unusual industry, or a particularly challenging job with barriers that you had to overcome. Perhaps it's an interesting perk or benefit you offer your employees to keep up morale. Maybe it's expert information you can share to help people out. Or maybe your CEO jumps out of airplanes or races cars in his or her spare time.
Using News Angler, we'll develop a survey customized for your business, then meet to review it. We'll fish, and fish some more until we find a compelling story that will hook journalists.
Call us at 856-767-7772 or e-mail firstname.lastname@example.org to get started on your personal fishing excursion.
"Swordfish Communications is expert at writing press releases that not only get read, but make news. Every time I've hired them to put out a press release, reporters have come calling. Swordfish's never-ending persistence has resulted in front page (business section) stories in local newspapers including The Courier Post and South Jersey Times, and a TV interview on a morning show in a major market, Good Day Philadelphia. Swordfish guided me through every interview, providing expertise, follow-up and support to maximize every opportunity. If you feel like your biz is one of the best kept secrets, hire Swordfish."
- Lynn Bardowski,
"The Million Dollar Party Girl"